Ever since I was in school, I always want to get together with friends and work on creative projects. Throughout my career, collaborating with great teams and working across disciplines, I’ve enjoyed many opportunities to achieve wonderful things.
The New Establishment Summit, was launched by Vanity Fair in 2014, as a forum where leaders in technology, business, media and entertainment engage in conversations impacting the future of their industries. Featured speakers include Jonathan Ive, Mark Zuckerberg, Jeff Bezos, Elon Musk, Lena Dunham, J. J. Abrams, Leslie Moonves, Jeff Koons, Sarah Jessica Parker, Conan O’Brien. The summit takes place at the Yerba Buena Center for the Arts in San Francisco.
Actress Olivia Munn and West Coast Vanity Fair Editor Krista Smith spend a day shopping Juicy Couture Rodeo Drive and hilariously bringing to life the 2013 Academy Award nominations.
National ad campaign. A cross-platform initiative, it features people from all walks of life who capture the spirit of each of 27 print and online magazine.
Alicia Keys. Composer, actress, reader.
Greg Norman. Golfer, shark, reader.
Stanley Tucci. Actor, foodie, reader.
National Ad Campaign: A cross-platform initiative, representing the passion their readers have with each of magazine and online.
Various advertisement in the form of editorial content execution as independent story. Most of these stories have digital extension with video video and social components.
Richard Mille “The New Guard”: Partnered with luxury watchmaker Richard Mille to celebrate the passion, artistry, and innovation of its timepieces in a custom, six-page special advertising portfolio. Showcased four multi-hyphenate talents who are setting the new gold standard in Hollywood: James Franco, Jennifer Hudson, Michelle Yeoh, and Alan Cumming. Also created a behind-the-scenes video showcasing highlights from candid interviews with the talent; the original content was featured in rich-media ad units on vanityfair.com, on richardmille.com, and on a custom program hub off of vanityfairagenda.com
BMW "VERSATILITY IN MOTION": Build awareness for and showcase the versatility of the all-new BMW 3 Series Gran Turismo through custom content. Created a 4-page advertising section with actor, producer, and director Adam Scott. A custom photo shoot featured him both at work and play, showcasing the versatility of his lifestyle.
Banana Republic “Mad Men Style in the Modern World”: To highlight Banana Republic and its relationship with AMC’s hit series, Mad Men, and generate excitement for the show’s Season Five premiere and the Banana Republic Mad Men Capsule Collection. Using images of the capsule collection provided by Banana Republic, along with sourced stock photography, created a culture guide that revealed how the mid-century style showcased on Mad Men (i.e., fashion, culture, travel, dining) was enjoying a renaissance in the modern world.
Buick "Agents of Change: Highlighted the work of Kiva.org co-founder Jessica Jackley and Wary Parker founders Neil Blumenthal and David Gilboa. The program celebrates innovation, creativity, and human drive for positive change by means of an impressive multimedia campaign, which encompasses print and digital.
The campaign’s theme, “My Brooks Brothers Story,” highlights the personal testimonials of Christina Hendricks and her husband Geoffrey Arend, Tony Goldwyn, Matt McGorry, Yara Shahidi, Graham Moore and Joshua Sasse — all of whom are loyal fans of the iconic American brand. an offspring of the magazine, that will create a virtual content and social media platform that lets customers share their own Brooks Brothers stories digitally.
Lincoln Motor Company joins with Vanity Fair and Film Independent to create a film series through The Lincoln Reimagine Project, which feature original short films with with emerging filmmakers. Reimagined around classic Hollywood themes of film noir, heist and screwball comedy; award-winning director Rodrigo García was mentor and advise each filmmaker.
Align Cadillac’s bold vision and design aesthetic with the innovative spirit of street art. “Art in the Streets” special ad section and digital Hub with video and image gallery. Commissioned renowned artists Barry Mcgee to create mural in Brooklyn, New York.
Directed by Alan Polsky a celebration of Alfa Romeo’s Return to
North America.
Distributing Vanity Fair page with advertising.
hosted a luncheon and test drive.
Working/collaborate with others to created one of kind collectable gift items for company employee.
Holiday employee gift of crystal Orrefors bowls bowl in collaboration with artist Lena Bergstrom.
Tote bag designed with Lambertson Truex for 4000+ employees.
Stationery Gift Set: Custom designed box and gift set for bespoke engraved stationery.
Marketing collateral to support sales team for Vanity Fair Summit sponsorship opportunities. Statement piece which can be left behind after meeting. Also use to recruit speakers.
A weeklong, invitation-only social suite for select influencers at the
membership-based creative co-working space, WeWork Hollywood.
Born Curious campaign is designed to unearth our core customers, those who “cannot live” without Vanity Fair. That process uncovered a unifying characteristic - they had an unusually passionate curiosity about our culture and the world.
Some of the idea were never made it to market for various reasons but I love the execution.
Various collateral items. Promotion, presentation video, book... and many more.
Special collectors issue. Qty of 100 of 2016 Hollywood issue were created. Hard cover with dust jacket with laser cut letters.
100 anniversary video presentation. Best of Vanity Fair.
Engraved thank you card in celebration of 100th anniversary.
Match box. Created for various Vanity Fair event. (Artwork from vintage Vanity Fair cover.)
Condé Nast History Book: Developed for incoming employees, learn about the history about the company and based on the concept of staying ahead of the curve.
